You're struggling to adhere to the AdSense program policies?
Well, here's the bad news:
Only fully compliant pages are allowed to participate at and be shared through the Subown Ecosystem.
Master The Rules!
To get started we have highlighted the most important AdSense program policies (from here) below:
- Invalid clicks and impressions
By clicking "Next" I confirm that on all Member Pages upon which my Ads are placed I don't...
... provoke invalid Ad clicks and impressions or use any means to inflate impressions and/or clicks artificially, including manual methods.
AdSense Tips: Different forms of invalid activity
- Encourage clicks
By clicking "Next" I confirm that on all Member Pages upon which my Ads are placed I don't...
... ask others to click on Ads or use deceptive implementation methods to obtain Ad clicks. This includes, but is not limited to, offering compensation to users for viewing Ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual Ads.
- Content guidelines
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... include content that violates any of AdSense's content guidelines. Some examples include content that is adult, violent or advocating racial intolerance.
See Google's prohibited content article for more information.
- AdSenseTips: Keeping your site family-safe
- Copyrighted material
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... include content protected by copyright law unless they have the necessary legal rights to display that content.
This includes sites that display copyrighted material, sites hosting copyrighted files, or sites that provide links driving traffic to sites that contain copyrighted material.
It is our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act (DMCA). For AdSense publishers, if we receive a notice or otherwise have reason to believe that your page is infringing, we may terminate your participation in the program. You can appeal via this form. More information about our DMCA process is available in this blog post.
If you believe that a page which is participating in the AdSense program is displaying your copyrighted material without the rights to do so, please report it using this form or by clicking on the AdChoices icon
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- Google AdSense Policies: Content and Copyright
- Counterfeit goods
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... offer for sale or promote the sale of counterfeit goods.
Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner.
- Webmaster guidelines
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... adhere to Google's webmaster quality guidelines
- Traffic sources
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... receive traffic from certain sources:
For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines.
- Ad behavior
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... make modifications to the AdSense ad code that artificially inflate Ad performance or harm advertisers.
See Google's Modification of the AdSense ad code for more information.
- Ad placement
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... place Ads in inappropriate places such as pop-ups, emails or software.
See Google's ad placement policies article for more information.
Publishers must also adhere to the policies for each product used. Please see our ad placement policies article for more information.
- AdSense Tips: Consider Your Content When Adding New Units
- Site behavior
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.
- Technical requirements
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... comply with Google's technical specifications.
- Google advertising cookies
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... have and abide by a privacy policy that discloses that third parties may be placing and reading cookies on their users' browsers, or using web beacons to collect information as a result of ad serving on their website.
- Identifying users and user consent
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... pass any information to Google that:
Google could use or recognize as personally identifiable information; or that permanently identifies a particular device (such as a mobile phone's unique device identifier if such an identifier cannot be reset).
For more information, please refer to Guidance for complying with the Identifying Users Policy.
- Google video - Ad Exchange/DFP/AdSense: PII
- EU user consent policy
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... comply with the EU user consent policy.
- Privacy
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... disclose clearly any data collection, sharing and usage that takes place on any site, app or other property as a consequence of the use of any Google advertising service.
To comply with this disclosure obligation with respect to Google's use of data, you have the option to display a prominent link to How Google uses data when you use our partners' sites or apps.
- Children's Online Privacy Protection Act (COPPA)
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed do...
... comply with Children's Online Privacy Protection Act (COPPA).
See Google's Children's Online Privacy Protection Act (COPPA) for more information.
- Gambling content
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... place Ads on gambling sites and gambling-related content.
We have different policies for gambling content based on the country in which a publisher is located. Publishers outside a limited group of countries are not allowed to place ads on any gambling content or on any pages with links to gambling content. This includes any content that allows users to place bets or play games in exchange for an opportunity to earn money or other prizes.
- Product-specific policies
By clicking "Next" I confirm that all Member Pages upon which my Ads are placed don't...
... exceed the maximum of three AdSense for content units on one webpage. This includes a maximum of one 300x600 ad unit (or similar sized ad) per page.
... place more than three link units and two search boxes on each page (in addition to three AdSense for content ad units).
These policies apply to both desktop and high-end mobile optimized sites.
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